CORPORATE BRAND
Our “ALESCO” brand name is formed from the Latin word “ALES”, which means “wing” and “ESCO” which is an acronym for Excellent Specialty Company”. Therefore “ALESCO” expresses the concept of Kansai Paint constantly progressing on the wings of hard work in its field of specialty.
CORPORATE SOCIAL RESPONSIBILITY
Our Corporate Social Responsibility is driven by a strong sense of compliance and risk management and product creation/activities that emphasize environmental preservation.
OUR MANAGEMENT PHILOSOPHY
We’ve defined our philosophy so that employees are eager to take on new challenges. This also helps us to combine our wisdom and knowledge to create new and innovative challenges.
CORPORATE MISSION (EST. JANUARY 1967)
- To further build company credibility with the public and to contribute to society by providing products and services that always achieve customer satisfaction.
- To build on our knowledge and strive for technological innovations in order to improve the company’s performance.
- To harness the collective effort of all individuals to maximize.
CORPORATE VISION
We’ve established and will continue growing our global presence by developing high quality, high performance, and low-cost coating products that do as little possible or no harm to the environment at all. We aim to be the most trusted company in the world.
MANAGEMENT STRATEGIES
The core of our management strategies are the Promotion of Globalization and the Strengthening of Profitability in Domestic Businesses. We are operating with a special focus on Asia and developing nations, where the prospects for growth are most positive. By acting based on what the market is indicating and developing products with a high degree of added value, we are looking to expand our market share in various countries.
RESEARCH AND DEVELOPMENT
With 5 R&D Institutes and 2 R&D Centers, our group’s R&D budget exceeds USD50 million per annum.- Spearheaded by the R&D Headquarters in Japan.
- Projects include Basic Research, Coating Development, Application Development and Colour Design.
ENVIRONMENTAL CONSERVATION
Our R&D efforts extend to the cultivation of environmentally considerate business practices.- We enacted our global environmental conservations policies in 1992.
- Policies for the maintenance and promotion of environmental sustainability.
- Products are only market-ready after environmental impact evaluation.
